Seth’s Blog: The attention paradox

Seth Godin on the often antithetical demands of messaging in the information age.

Smart advertisers, though, are realizing that they have to make content that people decide is worth watching. Some have very good indeed at making media that’s so entertaining that we not only want to watch it, but spread it.

The challenge is that all those hoops you need to jump through to attract attention might be precisely the opposite of what you need to do to cause action, to get someone to change her mind or to connect.

via Seth’s Blog: The attention paradox.

This entry was posted in Brain Hacking, Neuroscience and Psychology, Publishing and Journalism. Bookmark the permalink.

Leave a Reply